Ortho.i® Celebrating 20 years of Orthodontics and Innovation

This year, we’re proud to celebrate a major milestone, 20 years of Ortho.i®. From humble beginnings as a small orthodontic practice in Brazil to becoming an international brand in education and digital solutions, our journey has been a remarkable experience. Today, we're an american-based company headquartered in Texas, carrying a Brazilian spirit at heart.

Over the past two decades, we’ve embraced change as a path to growth. What began as a passion for clinical orthodontics has evolved into a relentless pursuit of technological excellence. From pioneering adoption of self-ligating brackets to crafting customized 3D appliances and embracing the rise of digital orthodontics with clear aligners, our focus has always been to offer the best to our customers. Now, we're stepping into the future by investing heavily in artificial intelligence technologies.

But innovation didn’t stop at technology. Structurally, we’ve moved from traditional clinics to cloud-based, remotely monitored practices. Today, we proudly operate as a fully virtual company, liberated from the physical world, and more connected than ever.

Academically, we’ve gone from carousel slide presentations in under-grad and grad classrooms to cinematic keynote experiences. From textbook-based learning to innovative online education, and now to personalized, AI-powered learning sprints. We’ve redefined how orthodontics is taught and learned. Because in truth, the story of orthodontics is our story.

Being builders of emerging technologies has never been about following trends. It's always served a deeper purpose: to increase efficiency and productivity so that both our team and clients can enjoy greater freedom and quality of life. This approach has allowed us to collaborate with some of the most respected names in the field, from the small Texas-based company Class One Orthodontics to global giants like 3M, Invisalign, Dentsply Sirona, and Straumann.

We’ve delivered thousands of treatments and trained professionals worldwide, helping shape the next generation of orthodontic care, always fueled by innovation, science, and a deeply human mindset.

As the AI revolution accelerates, so does our purpose. We’re evolving from a product-service driven to a future-ready, purpose-driven company. With our new initiative, World of Care, our mission goes beyond orthodontics, we care deeply about impacting lives, from doctors and patients to our team, partners, and broader communities.

To mark this exciting new chapter, we’re unveiling a full rebranding of Ortho.i®. Every decade brings transformative change, in our industry, in the world, and within ourselves. Our last rebrand in 2015 mirrored the rise of digital orthodontics and our international expansion. Nowadays, a new era begins shaped by AI, intelligent systems, and a renewed focus on better living. Our new logo symbolizes not just brand evolution, but a shift in mindset, mission, and action.

We’ve never been more excited about the future of orthodontics. We're not just adapting we’re helping lead the way toward a future that is more sustainable, human, and meaningful.

In the coming months, we’ll be launching a series of new services and products, all with the same innovation, quality, and vision you’ve come to expect from us. As always, we remain open to partnerships with passionate individuals and forward-thinking organizations. Because we believe the future is not only tech-powered it’s human and collaborative.

Sincerely,

Dr. Adriano Araujo, PhD

Founder of Ortho.i®